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Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity
At Ipsos, we believe that side-by-side intelligence boosts brand health trackers like never before. Read this paper to discover what happens when we combine the individual insight benefits gathered from social media data with survey data. Spoiler alert: Done right, you’ll get dynamic, fast, and contextually rich insight, to help unlock our understanding of consumer perceptions and brand associations.
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Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?
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Psychological Health and Safety in your Workplaces
Psychological Health and Safety in your Workplaces
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Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity
Andrew Leary (Ipsos SMX) and John Hallward (Ipsos Connect) have co-authored a new Point of View called Side-by-Side Intelligence, an approach which consists in harmonizing social data with survey-based data.
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Case Study - Brand Health Monitoring for Tech & Telco
The following examples showcase how we work with our Tech & Telco clients across a range of issues to deliver actionable insights.
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Case Study - International Hotel Brand Positioning Study
The following examples showcase how we work with our Hotel & Travel clients across a range of issues to deliver actionable insights.
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Case Study - Brand Health for Financial Services
The following examples showcase how we work with our Financial Services clients across a range of issues to deliver actionable insights.
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Case Study - Health and Beauty Care
The following examples showcase how we work with our Cosmetic & Beauty clients across a range of issues to deliver actionable insights.