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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Affluent Asia 2019
Since its creation in 1997 Affluent Asia leads as the region’s most comprehensive survey of the upscale affluent market, which accounts for the top 20% by income of the APAC population, covering 11 countries across the region, and is trusted by the most influential media owners and agencies in Asia Pacific.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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Social media: Should governments shut it down in times of crisis?
The Sri Lankan government shut down some social media access after a terrorist attack in April.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?