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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio
Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
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Invitation: Affluent Asia 2018 - Singapore
This event will provide insights about Affluent consumers behavior, the most powerful and influential target audience driving revenue and influencing purchase among their peers and network.
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Invitation: Affluent Asia 2018 - Hong Kong
This event will provide insights about Affluent consumers behavior, the most powerful and influential target audience driving revenue and influencing purchase among their peers and network.
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World Luxury Tracking: Realliance and Refoundation of Luxury Values
The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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Ipsos Media Atlas Hong Kong
Ipsos Media Atlas Hong Kong is the reference source for consumption, lifestyles and media usage across all of society in this vibrant city. Ipsos Media Atlas provide a cost efficient, future-proof and accurate media currency to the industry.