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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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How to Avoid an #EpicFail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
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Ipsos Encyclopedia - Mobile Advertising
Ipsos Encyclopedia - Mobile Advertising
Mobile advertising is any form of advertising delivered to a mobile device. While this can include SMS, email etc. it's more typically thought of as advertising delivered in mobile web browsers or mobile apps. -
Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Future-Proof Your Brand
This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.
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Ipsos Affluent Survey - 20th Anniversary Celebration of the Biggest Media Event in Town!
Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.
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Invitation: Affluent Asia - 20th Anniversary Event - Singapore
Join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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Invitation: Affluent Asia - 20th Anniversary Event - Hong Kong
Join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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Do We Still Need to Ask Questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
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Press Release: Over-the-Counter (OTC) Self-Medication Now Common Practice in Hong Kong
Due to their busy lifestyle, more and more people in Hong Kong find over-the-counter (OTC) self-medication the most appropriate remedy to minor ailments.