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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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The Metaverse Perception for Hong Kong
The awareness of Metaverse has accelerated, and understanding consumers' perception about the concept is vital for brands to succeed in this new immersive environment.
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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The Most Influential Brands Study in Hong Kong
The Most Influential Brands in Hong Kong 2019 - These brands go beyond simply being a brand as they possess the exceptional ability to connect with Hong Kong consumers. They shape how we live, work and play.
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A rapidly changing landscape: Social media discussions of COVID-19
With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.