Summer Travel Trends Among Hong Kong Residents: Insights from IPSOS Hong Kong New Normal Tracker

In this article, we will delve into the findings of the survey, focusing on the summer travel trends among Hong Kong residents. The survey covers a sample size of over 1,000 interviews from the general adult population in Hong Kong and provides valuable insights into the destinations, preferences, and expenditures of different age groups.

Japan and Taiwan: Top Travel Destinations for Hong Kong Residents Aged 18-29:

According to the survey, Japan and Taiwan emerged as the most popular travel destinations for Hong Kong residents aged 18-29 this summer. Among respondents in this age group, a significant 29% chose Japan as their preferred destination, while 21% opted for Taiwan. These countries offer vibrant cultures, historical landmarks, and unique experiences that attract young Hong Kong travelers seeking adventure and exploration.

Mainland GBA Cities - A Popular Choice Among Hong Kong Residents Aged 18-64:

The survey also shed light on the travel preferences of Hong Kong residents aged 18-64, revealing that 17% from this age group traveled to mainland GBA (Greater Bay Area) cities this summer. The GBA encompasses a cluster of cities, including Shenzhen and Guangzhou. Remarkably, over 80% of these travelers chose Shenzhen as their primary destination. The proximity and ease of travel between Hong Kong and Shenzhen, along with the city's vibrant tech scene and shopping opportunities, contribute to its popularity among Hong Kong residents.

Expenditure Patterns: HK$1300 per Trip in GBA: 

In terms of expenditure patterns, the survey findings indicate that Hong Kong residents spent an average of HK$1300 on shopping, dining, and transportation during their visits to GBA cities this summer. With approximately 840,000 individuals traveling to GBA cities, the total expenditure amounted to over HK$1 billion. This significant spending highlights the economic impact of Hong Kong residents' travel activities within the GBA region.

Overall, the IPSOS Hong Kong New Normal Tracker survey offers valuable insights into the summer travel trends among Hong Kong residents. It reveals Japan and Taiwan as the preferred destinations for young travelers aged 18- 29, while mainland GBA cities, especially Shenzhen, remain popular choices among residents aged 18-64. The survey also highlights the significant amount of money spent on shopping, dining, and transportation by Hong Kong residents during their visits to GBA cities. These insights contribute to a better understanding of consumer behavior in response to the COVID-19 pandemic.

(Note: The data and survey information provided in this article are based on the IPSOS Hong Kong New Normal Tracker survey conducted between Sep-Oct 2023. For more detailed information, additional markets, or specific questions, please contact IPSOS in Hong Kong.)