Usage & Attitude

Considerations and actions before, during and after coronavirus.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.