Technology is changing how we think, work and, not least, shop
It’s always been the case. For those of you that are old enough, cast your minds back to the ‘70s and ‘80s, when thanks to advances made in manufacturing technology, cars became affordable to the masses.
The so-called baby boomers, rapidly became a car-borne society, equipped to do a food shop once a week at big box supermarkets that sprang up quickly on town fringes. The bludgeoning popularity of chest freezers further ensconced the weekly food shop in family routine. This practice was far removed from the previous way of food shopping, that involved walking every other day into town wheeling our shopping trolleys.
Now it is the smartphone that is the game-changing technology having a profound impact on our lives. Its speed of uptake has been dramatic.
So how does all this affect grocery retailing?
Chat is opening up new channels of communication between retailers (or brands) and their customers.
So-called chatbots have been developed which adopt text-based messaging as an interface between shopper and retailer Q&A software. They simply involve passing keywords from a user’s message into a search engine and then returning the results in a messaging window.
[WEBINAR] The Forces of Customer Experience
Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,
[CANCELLED] Ipsos Event: Bank, Finance & Insurance: 2020 & Beyond
Thank you very much for registering to our event “Bank, Finance & Insurance 2020” planned for the 12th February.
In view of the epidemic outbreak in the region, we consider it safer for all to cancel this event.
Instead, to allow you to benefit from the data, insights and case studies we intended to share on the day, we will be setting up a series of webinars towards the end of February. More will be announced on this soon.