BRANDPULS IS BRAND AND MARKETING MANAGEMENT TOOL
BRANDpuls offers a detailed market overview by analyzing the consumers’ attitude towards the brand and combines market indicators with other data: psychographics (leisure time, lifestyle, shopping…) socio-demographics and media usage. BRANDpuls includes a variety of product categories and possibility of analyzing our own and competitors' brands.
360° CONSUMER RESEARCH
It gives an in-depth analysis on various segments and helps in identifying and understanding consumers. In other word, it is a 360° consumer research which allows you to cross analyze multiple indicators.
A better understanding of product category through basic marketing indicators or category dynamic and the performance of key players in the market.
6 basic BRANDpuls models
BRANDpyramid – Performance of Top Market Players
Funnel Analysis or The Pyramid is the kind of analysis that allows you to measure the progress of your Brand conversion using a conversion funnel.
BRANDloyal– Performance of Top Market Players
Model based on brand usage, importance of brands while shopping, brand image and attitude towards competition’s brands
ANALYZING TARGET GROUPS
BRANDpuls enables detailed analysis of any target group using any type of data (more than 300 individual characteristics) and BRANDpuls segments. Segments are predefined by different characteristics (e.g. Purchase preferences, personal values, ...) and provide quick insight into the characteristics of the selected target groups. Within each segmentation consumers are divided into 3 to 5 groups that are specific in their characteristics.
BRANDpuls is a tool for the media analyses and sales of media space.
Data for media consumption on a general level or for each specific TV station, print title, radio station, website and specific questions for each type of media.
It offers the possibility of in-depth analysis of any media variables (e.g., readers, viewers, listeners ...) by various types of data from BRANDpuls (socio-demographics, psychographics and market variables).
It offers the ability to analyze any market variables (e.g., user’s category, users of brands...) by various types of media data.
- Quick data delivery
- Tailored made report according to your needs
- Affordable price
- Database and software available for self-service analysis
- Strategic Media Planning
- Basic marketing indicators – tracker
HOW WE DO IT
Self-completion & WEB panel
The sample is based on census data
[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.