BRANDpuls

BRANDpuls offers a detailed market overview by analyzing the consumers’ attitude towards the brand and combines market indicators with other data: psychographics (leisure time, lifestyle, shopping…) socio-demographics and media usage. BRANDpuls includes a variety of product categories and possibility of analyzing our own and competitors' brands.

 

BRANDPULS IS BRAND AND MARKETING MANAGEMENT TOOL

 


360° CONSUMER RESEARCH

It gives an in-depth analysis on various segments and helps in identifying and understanding consumers. In other word, it is a 360° consumer research which allows you to cross analyze multiple indicators.

BRANDpuls Brand menagement

 

MARKET ANALYSIS

A better understanding of product category through basic marketing indicators or category dynamic and the performance of key players in the market.

6 basic BRANDpuls models

6 basic BRANDpuls models

 

BRANDpyramid – Performance of Top Market Players

Funnel Analysis or The Pyramid is the kind of analysis that allows you to measure the progress of your Brand conversion using a conversion funnel.

Performance of Top Market Players

 

BRANDloyal– Performance of Top Market Players

Model based on brand usage, importance of brands while shopping, brand image and attitude towards competition’s brands
Performance of Top Market Players

 

ANALYZING TARGET GROUPS

BRANDpuls enables detailed analysis of any target group using any type of data (more than 300 individual characteristics) and BRANDpuls segments. Segments are predefined by different characteristics (e.g. Purchase preferences, personal values, ...) and provide quick insight into the characteristics of the selected target groups. Within each segmentation consumers are divided into 3 to 5 groups that are specific in their characteristics.
 

ANALYZING TARGET GROUPS

MEDIA ANALYSIS

BRANDpuls is a tool for the media analyses and sales of media space.
Data for media consumption on a general level or for each specific TV station, print title, radio station, website and specific questions for each type of media.

Media Analysis
It offers the possibility of in-depth analysis of any media variables (e.g., readers, viewers, listeners ...) by various types of data from BRANDpuls (socio-demographics, psychographics and market variables).
It offers the ability to analyze any market variables (e.g., user’s category, users of brands...) by various types of media data.

 

METHODOLOGY

BRANDpuls is one of Ipsos Croatia's largest syndicated researches with sample of 3.600 respondents each year.  
It is conducted in two waves per year, first wave is collected in spring and second wave during fall.
Every wave has 1.800 respondents from 16 to 64 years of age.
Sample is representative for Croatian population regarding gender, age, region, settlement size and education.
Data is collected combining two methods: face-to-face  (25% of sample) and online panel (75% of our sample). 
It is also conducted in a same scope on regional markets: Slovenia, Serbia and Bosnia & Herzegovina. 
 

BRANDpuls  ADVANTAGES

  • Quick data delivery
  • Tailored made report according to your needs
  • Affordable price
  • Database and software available for self-service analysis
  • Strategic Media Planning
  • Basic marketing indicators – tracker


 

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