Innovation & Knowledge: All | Ipsos

New Services

Ipsos Creative Excellence new video sparks Creativity

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
20 March 2019
Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 April 2018

Media & Brand Communication

Viewability Matters

What advertisers need to know about advertising viewability.
5 April 2018
Consumer & Shopper

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
8 February 2018
Customer Experience

Get Fair or Fail: Why Fairness is Key to Business Success

Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
29 January 2018
Media & Brand Communication

MEDIApuls

MEDIApuls
17 January 2018
Media & Brand Communication

BRANDpuls

BRANDpuls
16 January 2018
Society

Europe Update 2017

Welcome to our third selection of Ipsos research on public attitudes in Europe.
20 December 2017
Media & Brand Communication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
14 December 2017
Society

Perceptions Are Not Reality: Things are NOT as Bad as they Seem

Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
6 December 2017