Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
What for?
We uncover the consumer purchase decision-making path with special emphasis on their emotions, behaviours and triggers throughout.
How it works?
In extensive 2 hour interviews, we retrace the individual consumer journey of each respondent.
All phases are explored in detail during the interviews : function? influences? possible issues? brand performance? brand opportunity?
For each interview we create a detailed journey map.
These individual maps are then analysed and synthesised to produce a decision pathway map that illustrates the main findings of this research and can be easily shared.
Why our solution is unique?
Our gamified interview approach leads to higher respondent engagement and ultimately richer and more detailed insights.