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  • What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

    Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

  • Introducing Synthesio’s trend discovery engine: Topic Modeling

    Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!

  • Brand leaders share top tips for scaling social intelligence

    Synthesio expert shares social intelligence program best practices and mistakes to avoid .

  • Ipsos Update - July 2022

    Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

  • Ipsos Update - May 2022

    Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.

  • Consumer & Shopper

    Livestream Selling in Indonesia Market is Growing

    SEA Ahead Wave 5: Shifts & Sentiments revealed that consumers in Southeast Asia was starting to access (69%) and purchase products (66%) through live streaming.

  • What makes a new product succeed

    A new framework for understanding consumers’ propensity to switch

  • KEYS - The inclusion imperative

    Rethinking our Assumptions

  • Ipsos Update - March 2022

    Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

  • How Lead Users Can Help You Ride the Innovation Wave

    Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.

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