Livestream Selling in Indonesia Market is Growing

SEA Ahead Wave 5: Shifts & Sentiments revealed that consumers in Southeast Asia was starting to access (69%) and purchase products (66%) through live streaming.

The author(s)
  • Marcomm Ipsos in Indonesia Marcom Team
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According to the SEA Ahead Wave 5 findings that mostly consumers in South East Asia access live stream through social media platforms (83%), (Facebook, live Instagram, live Youtube), e-commerce platforms (64%) (Shopee, Tokopedia, Lazada, and others), and live stream platforms or special applications for livestreaming (11%), such as Twitch, Periscope, and others.


In Indonesia market, 78% of consumers have heard of and know about shopping alternatives through livestreaming, 71% of them have accessed it, and 56% of them admitted have purchased products through live streaming during pandemic. 



“Livestream shopping provides consumers an interactive experience that is different from brands, they feel directly connected to the brand, even though by online. In addition, livestreaming shopping services add more value to the relationship between brands and consumers," said Soeprapto Tan, Ipsos in Indonesia Country Manager.


More highlighted findings of SEA Ahead Wave5:

  1. Online shopping through e-commerce is the most popular shopping channel (84%) during the pandemic. However, 51% of the public also admit that they still shop offline at shops, markets and supermarkets.
  2. The majority of Indonesians (63%) recognize the importance of getting a booster vaccination.
  3. The majority of Indonesians who have been vaccinated against the first and second doses (85%) have expressed their desire to receive a booster vaccine if provided by the government free of charge.
  4. Looking at the next 6 months, 79% of Indonesians are optimistic that the national economy will recover and become stronger.

Access SEA Ahead Wave 5 Webinar Deck for more insight of SEA markets.


The author(s)
  • Marcomm Ipsos in Indonesia Marcom Team

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