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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Emerging trends: The forces shaping the future today
The future may be inevitable, but it comes to different places at different times. Whether we
look at GDP projections, population growth or people’s openness to new technology, we can
see the future emerging in dynamic, mobile-first places from Bangkok to Belo Horizonte.
Explore some of the forces shaping the future now. -
Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.