Generations

Ipsos Generations Report 2026: Continuity vs Rupture
Generations Publication

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
Resetting meal time with Knorr’s fast food remix with chef Luda
Consumers Publication

Resetting meal time with Knorr’s fast food remix with chef Luda

Rejuvenating a Heritage Brand for Gen Z in North America
Ipsos Update – June 2025
Ipsos Update Publication

Ipsos Update – June 2025

Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update | Inflation | Pride [ Generations
Generations Publication

Ipsos Update – June 2024

Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Ipsos | Generations | Foreword
Generations Publication

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.