Generations

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more - Ipsos Life Aspirations Report
Generations Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
Ipsos Update - June 2026
Ipsos Update Publication

Ipsos Update – June 2026

Generations, Sports, Work… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Generations Report 2026: Continuity vs Rupture
Generations Publication

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
Resetting meal time with Knorr’s fast food remix with chef Luda
Consumers Publication

Resetting meal time with Knorr’s fast food remix with chef Luda

Rejuvenating a Heritage Brand for Gen Z in North America