Generations

Ipsos Generations Report 2024 menemukan bahwa sebagian besar orang tidak mengetahui generasi mereka. Laporan ini juga mengungkap mitos generasi, peluang yang dilewatkan brand, dan mengapa perubahan demografis bukan hanya masalah politik.

In the era of digital transformation, market dynamics, and consumer behaviours are undergoing a profound evolution. To navigate these changes successfully, we invite you to an exclusive seminar featuring speakers who are all experts in their fields.

Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future.