Understanding Indonesia's Pet Market 2026
Understanding Indonesia's Pet Market 2026

Understanding Indonesia's Pet Market 2026

How changing consumer behaviour is shaping opportunities in Indonesia's growing pet industry

Indonesia's pet industry continues to grow, driven by changing lifestyles, stronger emotional bonds between owners and their pets, and increasing demand for quality pet products and services. As consumers become more selective, brands need a deeper understanding of pet ownership, purchasing behaviour, and the factors that influence decision-making.

In this latest Ipsos report, we explore the evolving pet category in Indonesia—from pet ownership trends and shopping behaviour to consumer expectations for pet food and supplies. The report also examines how today's economic environment is influencing purchasing decisions and highlights emerging opportunities for brands looking to succeed in this fast-growing market.

Download the full report to discover:

  • Indonesia's pet ownership landscape and key consumer profiles
  • Where pet owners shop and how they choose pet products
  • The most important drivers behind pet food and pet supplies purchases
  • The impact of economic conditions on consumer behaviour
  • Key opportunities and future outlook for brands in the pet industry

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