Spotlight*Jordan: Views on Leisure & Entertainment
While leisure remains an important part of life in Jordan, consumers are becoming more value-conscious and are increasingly seeking new experiences that offer both variety and affordability.
Dining out continues to lead Jordan’s leisure scene (52%), but consumers are ready for more. Interest is shifting towards a wider mix of experiences, from theme parks and outdoor activities to food festivals. As expectations evolve, affordability and promotions have become key in choosing where to go, while social media remains the go-to source for discovering new experiences.
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