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Ipsos in MENA Launches Syndicated “C19 Impact Series”
Understanding the Impact of COVID-19 on people’s attitudes, behaviors, and future outlook across key sectors.
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COVID-19 MENA Consumer Sentiment Tracker
A report on understanding attitudes, behaviors and future expectations in KSA, UAE, Egypt, Morocco, Jordan, and Lebanon.
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Ipsos Tracks MENA Consumer Sentiment in Light of the COVID-19 Outbreak
What are the changing consumer habits with the COVID-19 Pandemic spreading?
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The role of customer experience in the Jordanian retail banking sector
Ipsos in Jordan shares its perspective on the role of customer experience in the heavily disrupted retail banking industry
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Jordan Consumer Sentiment Index Q1’2019
Consumer sentiments have witnessed a slight improvement in the first quarter of 2019 mainly driven by people’s increased confidence in their personal financial situation. Nonetheless, Jordanians continue to express their concern about the overall state of the economy with many believing that Jordan is not headed in the right direction.
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10 Things you need to know about Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.