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Beyond the Hype: Innovation predictions in the era of Machine Learning
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
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MENA 2021 Ad Spend
MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.
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One Mind, Many Truths - A Podcast with Ben Page
Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
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One Mind Many Truths
Podcast about "Cognitive Polyphasia" and its relevance to the world of market research.
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What Worries the World – June 2022
Concern about inflation continues to rise, now worrying almost four in ten people globally.
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A significant rebound in consumer intention to travel: 71% of Europeans will be traveling this summer
Europ Assistance (“EA”) announced the international findings of their 21st edition of the Holiday Barometer. The survey was conducted by Ipsos among 15,000 people across 15 countries. It tracks global travel trends. The survey was taken between April 26 and May 16, 2022.
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WRD 2022: 78% globally agree that people should be able to take refuge in other countries
New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on.