Advertising

Advertising Survey

MENA Advertising Expenditure Dissected

Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.
“Moodvertising” during the World Cup
Advertising Publication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
Creative ads in boring caterogies | Ipsos
Advertising Publication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.