E-Commerce

Forecasting - Considerations and actions before, during and after coronavirus | Ipsos
Innovation Publication

Forecasting in challenging times

Considerations and actions before, during and after coronavirus.
The Evolution of Shopper Behaviour
Digital Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
Women Publication

She Speaks: Ten Things You Need to Know About Women in MENA

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.