Inflation is the top concern for people in Jordan. The vast majority (98%) believe that prices have increased over the past 12 months, and as a result, so has their spending. People have experienced price increases across most categories, with food & beverage topping the list, followed by transportation, and utilities. People believe that the key contributors to this inflation is linked to the wars and conflicts, increase in global oil prices, and higher taxes.
Around 5 in 10 have taken measures to deal with inflation, with consumers most likely to keep track of spending habits, postpone big ticket purchases, and eat more home-cooked meals.
Looking at the future, only 1 in 4 people are optimistic that prices will start stabilizing within the next 12 months, and around a third believe it could take up to 5 years.