Mobile is Core in Everyday Life
Kenyans have some form of access to the internet. Google identifies 13 million ACTIVE internet users in Kenya, equivalent to 53% of the addressable population in research i.e. age 18-69 years
Mobile is Core In Everyday Life - It needs to be core in research
Kenyans have some form of access to the internet
Google identifies 13 million ACTIVE internet users in Kenya, equivalent to 53% of the addressable population in research i.e. age 18-69 years.
Cell phones are already at the heart of customer’s lives
- The exponential growth of e-commerce
- The rise of digital lending
- The growing use of Apps, USSD, and SMS alerts as customer touchpoints
- The success of mobile money payments
- Progression of Social media
- The trend towards online advertising
It’s time to conduct your Research, online:
- Speed in response
- Accurate
- Convenient
- In-the-moment insights
- Accessible
- Covid-19 compliant
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