Ipsos
Insights Hub

Innovation & Knowledge

Featured insights & publications

Society Publication

Energy transition and climate change

Ipsos offers insights and solutions in the climate change, off-grid energy, and clean cooking sectors, leveraging over a decade of continuous engagement with leading organizations in the sector. Our team of sector experts provides bespoke operational support, combining local presence and strong partnerships with well-established relationships among in-country energy stakeholders and policy experts.

13.03.25

Society Publication

Energy deficiency in Africa and the rise of solar solutions

05.03.25

Society Publication

Addressing Food Insecurity in Sub-Saharan Africa: Challenges, Potential, and Lessons from Israel

19.12.23

Shopper Publication

Why businesses should measure channel performance

19.12.23

Audience Measurement Publication

Kenya's Digital Advertising Landscape

01.11.23

All content

Market Research Publication

Businesses Should Embrace Data-driven Innovations to Appeal to the Market

Kenya occupies an enviable place in Africa as a leading innovations hub. The 2019 Global Innovation Index (GII) by the World Intellectual Property Organisation (WIPO) ranking her as the most innovative country in the Sub-Saharan Africa. It is ranked 77th behind South Africa (68) and followed by Mauritius (93), globally.

01.11.23
Qualitative Publication

Brands can reap big by effectively engaging online communities

The digital revolution being witnessed across the world has opened unique business opportunities that brands must not fail to take advantage of. Technology and business models are developed every day to help solve challenges such as climate change, food security, pandemics, and economic recession.

01.11.23
Media Measurement Publication

A Disrupted Media Requires Businesses to Embrace Digital Shift and Innovations

Over the last few years, the media landscape has witnessed unprecedented disruptions fueled by the global COVID-19 pandemic and digital revolution. These two phenomena have led to significant changes in consumer behaviors and shifts in business models.

01.11.23
Business Publication

AI is Revolutionizing Consumer Insights and Business Must Prepare for the Future

Artificial Intelligence (AI) is changing how organizations do business, no matter what industry they’re in. The new technology is disrupting traditional business processes, causing a digital transformation, reducing waste, and cutting overhead costs.

01.11.23
Business Publication

Companies Need to Embed CSR Programmes in Sustainability Agenda for Impact

Businesses that embark on CSR programmes always seek to enhance reputation, build customer loyalty, attract talent, strengthen stakeholder relationships, mitigate risks, and contribute to sustainable development. It is the kind of CSR initiative that a brand embraces that defines its image, makes it stand out in the market, and ultimately contributes to business success.

01.11.23
Consumers Publication

Why Businesses Need to Transform, Elevate Insight Functions

It is not easy for businesses to stand out in a saturated market where there are similar services and products competing for consumer attention. Some businesses have, however, managed to launch brands that instantly gain a competitive edge to move ahead in an industry.

01.11.23
Corporate Survey

BREAKING NEWS!

Ipsos in Kenya feted as a #TopEmployer at the 2023 Employer Of The Year Awards #EYA2023 as a leader in #Corporate #Performance.

07.10.23
Society Publication

Ipsos Update – October 2023

Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

02.10.23
Society Publication

Ipsos Update – September 2023

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

01.09.23
Economy Survey

What worries the world - August 2023

Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.

31.08.23
Artificial Intelligence (AI) Publication

Ipsos Update – August 2023

Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

04.08.23
Artificial Intelligence (AI) Publication

Ipsos Update – July 2023

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

07.07.23

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