Ipsos | Global Market Research and Public Opinion Specialist

Society - 30 October 2020

Kenya ranks in the bottom-10 on the Nation Brands Index ranking

Kenya is placed in position 47 out of 50 on the global Nation Brands Index (NBI)...

Media & Brand Communication - 30 October 2020

Adapting to a disrupted Media Landscape

TV viewership was low in 2015 after digital migration disrupted the status quo. TV...

Customer Experience - 30 March 2020

Innovation in challenging times: Research during COVID-19

Standfirst: Doing research during a crisis allows businesses to better predict and...

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Kenya ranks in the bottom-10 on the Nation Brands Index ranking

Kenya is placed in position 47 out of 50 on the global Nation Brands Index (NBI) ranking. This year, Kenya’s reputational strengths are on the Culture and Tourism categories – driven by positive opinion about its excellence in sports and natural beauty.

Economy 30 October 2020

Ipsos partners with the Africa Centre for Disease Control (CDC) and Resolve to Save Lives…

This is the first project to come out of the World Economic Forum’s Covid-19 Action Platform with support from the World Health Organisation. Purpose of the collaboration is to support governments to help flatten the Covid-19 curve and minimise social and economic slowdown.

Public Health 25 March 2020

Navigating the ‘too much information’ Age 2020

Ipsos has been in business for well over 40 years, and some parts of our organisation are even older.

Insights 2 April 2020

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

Innovation 13 March 2020

The Minds of our Consumers

DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!

Trends & Prospective 20 December 2019

Ipsos

#NationBrandsIndexKenya’s relative brand weaknesses are on the Governance and Immigration and Investment categories… https://t.co/vSOQnx0lQV

1:51 PM - 30 October 2020

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