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Kenya

Society - 5 August 2022

Using CSR to strengthen a brand

Samuel Muthoka

Corporate - 30 September 2022

Ensuring efficient data collection

Ipsos Kenya CATI

Media & Brand Communication - 7 November 2022

PAMRO 2022: Evaluating Media Measurement and Evaluation in a Resilient Africa

Pamro

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Sustainability: Closing the Say-Do Gap

World leaders, civil society activists, scientists, multinational conglomerates, and all other shades of interests were in Sharm El-Sheikh, Egypt, this November for the climate change conference dubbed COP27. This is the biggest and most important annual climate-related conference on the planet.

Climate change 5 December 2022

What Next for Brands as Global Economy Slows Down

The International Monetary Fund (IMF) Global Economic Outlook 2022 report revealed a slow-down in the global economy in the second quarter of this year, owing to downturns in China and Russia, and reduced consumer spending powers in the United States (US). Global downturns also referred to as recessions are widespread and sustained contractions of economic activity marked by declines in the gross domestic product of many economies.

Economy 5 December 2022

Women’s Empowerment Collectives Mapping Supports Empowerment

We are proud to have just completed a very fascinating and important piece of work mapping Women’s Groups and Women Empowerment Collectives in Uganda and Nigeria. This study provides a database of groups and collectives with a majority of women participants and insights into how the groups were formed, what they do, profiling of members as well as their pathways to empowerment.

Society 27 October 2022

Customer Experience a Key Catalyst for Consumer and Brand Growth

The first week of October is always that time of the year when businesses celebrate the importance of customer service and the people who serve and support customers. Every year, we have seen businesses trying to outdo each other by coming up with more innovative ways to excite frontline employees who put a smile on the faces of their clients. They also use the period as an opportunity to endear themselves to customers as well.

Customer Experience 28 October 2022

Ipsos partners with the Africa Centre for Disease Control (CDC) and Resolve to Save Lives…

This is the first project to come out of the World Economic Forum’s Covid-19 Action Platform with support from the World Health Organisation. Purpose of the collaboration is to support governments to help flatten the Covid-19 curve and minimise social and economic slowdown.

Public Health 25 March 2020

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