As the adverse effects of climate change continue to skyrocket all over the world, coupled with the global shocks that been observed over the past 3 years due to the COVID-19 epidemic such as trade restrictions, rising food prices, economic instability, exacerbated by the Russia- Ukraine war, Sub Saharan Africa (SSA) has been feeling the heat and has been at the receiving end to say the least, as most African countries are battling with the severest drought ever experienced in 40 years especially the horn of Africa.
Discover Ipsos UpdateA selection of the latest research and thinking from Ipsos teams around the world.
In an increasingly convergent world in which recent events have accelerated digitalization and adoption of new marketing and distribution channels, brands need to ensure their channel strategies are being implemented consistently and maximized across markets.
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software has developed in all technical gadgets, and we are beginning to see how it is revolutionizing market research, resulting in faster, cheaper, and better results.
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