Staying connected to consumers in the disrupted Covid-19 context
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Business |
WHAT |
HOW |
WHEN |
INVESTMENT |
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The Big Business Questions |
Key Information Areas & Insights |
Research |
Report Ready |
Per Report |
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1 |
What are the changes and implications of how consumers are accessing and consuming media when under prolonged ‘stay at home’ arrangement? |
Media type/choices over time, different target profile information, Impact of different media, product usage and share of wallet insights, global view of shifts in media habits. |
*Quantitative CATI, National representative N=2,000 |
25.04.2020 |
Kshs 100,000 |
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2 |
How are citizens/consumers reacting to the constantly changing context and how can businesses develop effective strategic & tactical responses to tap into the emerging opportunities across categories? |
Public/ Consumer perceptions and opinions, consumption patterns, fears and concerns, behaviour change, financial impact, threats, how they navigate through the uncertainty & global comparisons/Insights. |
*Quantitative Bi-weekly, CATI (rural / urban split) N=500 |
25.04.2020 |
Kshs 250,000 |
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3 |
What are the observations in the changing consumer space at home that represent new hooks & habits for developing time relevant marketing interventions? |
Consumer behaviour shifts /purchasing decisions, spending habits, buying patterns, key brand and product influencers, emerging financial patterns, gaps and opportunities to be explored. |
*New Qualitative Using Applife / WhatsApp & Ethnographic technics N=50 |
25.04.2020 |
Kshs 300,000 |
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4 |
What is the impact of public engagement initiatives in the wake of the Covid-19 pandemic, and are initiatives having an impact on the overall sustainability journey of companies? |
Awareness of public engagement initiatives by companies, public perceptions on initiatives, and public expectations from companies for aligning overall sustainability efforts by companies, comparison with global case studies. |
*Quantitative CATI, National representative N=1,000 |
04.05. 2020 |
Kshs 400,000 |
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5 |
What is the impact of Covid-19 to businesses and the effect to their operations? Do they have a continuity plan in place? How financially secure are businesses to withstand the crisis? What plans are in place to combat the current crisis? What are sentiments about the future? |
Business preparedness for the crisis, current and future impact on operations, financial impact and people, emerging opportunities for the business to business models. |
*Computer Aided Telephonic survey Among Key decision makers (HR, MD/CEO, CFO) N=75 |
08.05.2020 |
Kshs 300,000 |