Consumers

Why Businesses Need to Transform, Elevate Insight Functions
Consumers Publication

Why Businesses Need to Transform, Elevate Insight Functions

It is not easy for businesses to stand out in a saturated market where there are similar services and products competing for consumer attention. Some businesses have, however, managed to launch brands that instantly gain a competitive edge to move ahead in an industry.
Ipsos | Ipsos update | inflation | sustainability
Consumers Publication

Ipsos Update – June 2023

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Gen Z
Consumers Survey

Focus on Gen Z Values to Make Your Brand Resonate with Consumers

In today’s competitive world where consumer consciousness is defining purchasing trends, brand perception is a key element for business success. What people think or feel about your company is what determines whether they will prefer your brand, products, or services to those of a competitor.
African woman african Lions Middle class
Middle-class Publication

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?