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Consumer Behaviour

Consumer Behaviour

Shopper Survey

The 2025 Ramadan Handbook – Kuwait Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

12.02.25

Shopper Survey

Spotlight*Kuwait - Online Shopper Behaviour and Attitudes

As part of the Spotlight*Kuwait series, this report delves into public attitudes and behaviour regarding online shopping in Kuwait.

27.02.24

Millennials Survey

MENA's Millennials Decoded

A Glimpse into MENA's Most Disruptive Generation

04.09.18

Customer Relationship Publication

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.

17.07.18

Digital Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.

15.05.18

Consumer Behaviour Survey

Marketing Launches MENA’s First Consumer FinTech Survey

The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.

02.11.17

Ipsos New Regional Syndicated Study: #Millennials

Millennials Survey

Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials

Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.

03.05.17

Women Publication

She Speaks: Ten Things You Need to Know About Women in MENA

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.

21.10.16