Malaysia’s e-commerce market is growing. In 2024, about half of Malaysians have made purchases in the e-commerce platform. There is also growing consumer trust where Malaysians increasingly comfortable buying higher-value items such as electronic devices online. The purchase of accessories, electronic devices and homecare products have seen a significant growth.
E-wallet usage in Malaysia remains robust, with more than half the population using non-cash payments. The number of e-wallet users increased gradually in 2024, also usage frequency has increased significantly. More than 40% of users now rely on e-wallets daily, expanding gradually since 2022.
After the acceleration of COVID, there has been a slight decrease in the usage of non-cash payment methods in 2023. However, it is worth noting that half of Malaysians still use non-cash payments, with e-wallets being used by one-fourth of the population.
![[PRESS RELEASE] - E-Commerce Landscape in 2024](/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2025-09/Ipsos_Press%20Release_E-commerce%20Landscape%20in%202024%20%2820241212%29.png?itok=rNYa4jZm)
![[PRESS RELEASE] - Non-Cash Economy & The Role of E-Wallets](/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2025-09/Ipsos_Press%20Release_E-Payment%20Trends%202024%20-%20291124.png?itok=pxk8zH1y)
