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Discover Ipsos Update
A selection of the latest research and thinking from Ipsos teams around the world.
The Ipsos Brand Health Tracking team looked at how the pandemic is evolving from the consumer perspective and what brands can do to stay relevant and look towards the future at some of the lessons & learnings for brand marketing in the post pandemic era.
Social assistance such as cash and food support is viewed as core element for women’s post pandemic recovery, followed by flexible working hours and access to healthcare. Compared to the global country average, Malaysians are less likely to highlight support for women who face violence or abuse. While people from some countries see the pandemic having a more adverse impact on one gender than the other, Malaysians don’t tend to think of the negative outcomes as gender specific.