Insights Hub

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  Innovation Publication

  Ignite Growth with Collective Innovation

  Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

  27.06.25
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  Society Survey

  [PRESS RELEASE] - AI Monitor 2025

  Our latest survey indicates that Malaysians generally hold a positive view of Artificial Intelligence (AI). Beyond expressing excitement for its use, 3 out of 4 Malaysians believe that AI has significantly changed their daily life in the past 3 to 5 years.

  24.06.25
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  Ipsos Update Publication

  Ipsos Update – June 2025

  Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  02.06.25
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  Consumers Survey

  [PRESS RELEASE] - Consumer Confidence and Impact on U.S. Reputation

  Our latest survey in April 2025 reveals a decline in the United States' global reputation, with only 46% across 29 countries believing it will have a positive influence. Countries like Canada, South Korea, and Japan has shown a sharp decline in their views on the US influence on world affairs due to looming United States tariffs issue and the escalating trade war.
  

  22.05.25
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  Climate change Survey

  [PRESS RELEASE] - People and Climate Change

  Our latest survey reveals that 7 out of 10 Malaysians agree that urgent action is needed to combat climate change, a sentiment shared by other Southeast Asian countries. Furthermore, 6 out of 10 Malaysians also agrees that the government have a clear plan to fight climate change.
  

  22.04.25
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  Consumers Publication

  Ipsos Ramadan Treats

  In the Ipsos Ramadan Treats report, the team uncovered how consumers are leveraging digital solutions to manage Ramadan expenses, social media's influence on meal preparation and breaking-fast trends and also which brands are capturing the hearts and screens of consumers during Ramadan.

  11.04.25
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  Ipsos Update Publication

  Ipsos Update – April 2025

  Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  01.04.25
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  Society Survey

  [PRESS RELEASE] - Ipsos Trust Track 2024

  Our Ipsos Trust Track 2024 data reveals a significant shift in Malaysian consumer trust towards corporations. After three years of stability at 56 (2021-2023), overall trust has declined by 7pt in 2024. This year has seen a continuation of boycotts, impacting trust in corporations.
  

  26.03.25
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  Society Survey

  [PRESS RELEASE] - Ipsos Happiness Index 2025

  Our latest survey data reveals that 77% of Malaysians report feeling happy, surpassing the global average. This suggests a positive outlooks on life among Malaysians.

  21.03.25
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  Gender Survey

  [PRESS RELEASE] - International Women's Day 2025

  International Women’s Day is celebrated annually to champion the achievement of women and to advocate gender equality. This year's theme, 'Accelerate Action,' calls us to not only recognise progress, but also to actively engage in overcoming the remaining barriers to gender equality.
  

  07.03.25
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  Society Publication

  Ipsos Update – March 2025

  Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  05.03.25
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  Society Survey

  [PRESS RELEASE] - Consumer Confidence Index (February 2025)

  The positive growth of Malaysian economy and the stable inflation in 2024 has contributed to a favourable consumer outlook. Our survey data reveals that the Malaysian Consumer Confidence Index in January 2025 has surged by 4% compared to a year ago. Notably, our index surpasses the global average, as well as Japan and South Korea, suggesting that Malaysian consumers are more optimistic about their economic prospects than our regional counterparts.
  

  17.02.25