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85% APAC consumers agree ' I would like more control over decisions about my health'
While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
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74% APAC citizens wish they could slow down the pace of their life
Busy, stressful lives mean that people need time out
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57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children
The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
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83% APAC citizens say the world is changing too fast
Helping people feel stable and valued helps them to deal with uncertainty and inequality
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72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more
There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
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85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions
Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
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74% APAC consumers think globalisation is 'good for my country'
Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
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[PRESS RELEASE] - Views on Crime and Law Enforcement
Majority of Malaysians believe that crime rates have remained steady compared to last year, with 25% of respondents reporting an increase in crime in their neighborhoods.
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[PRESS RELEASE] - Global Attitudes Towards Refugees
A NEW global study carried out in 29 countries by Ipsos in conjunction with World Refugee Day yesterday on 20th June 2023 shows that three in four adults on average across the countries surveyed support the principle of giving refuge to people escaping war or persecution. Moreover, a third reported that they have taken personal action in support of refugees in the past 12 months.
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One in three globally report rising crime, violence in their neighborhood
In the past year, just under half say the level of crime in their neighborhood stayed the same, while few say crime has decreased.