Our solutions

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Market Strategy & Understanding

Market Strategy & Understanding
Brand Positioning
Optimise your brand positioning, portfolio and growth opportunities.
Consumers & Brands
  • Consumer Behaviour
  • Consumers
  • Brand Awareness
Market Strategy & Understanding
Market Structure
Understand your consumers, categories and competition.
Consumers & Brands
  • Consumers
Market Strategy & Understanding
Shopper Journey
Grow sales in an omnichannel world.
Consumers & Brands
  • Shopper
  • Omnichannel
  • E-Commerce
  • Consumer Behaviour
  • Path to Purchase

Innovation

Innovation
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Consumers & Brands
  • Innovation
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
  • Product Innovation
  • Insights
  • Brand Image
  • Product Testing
Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • Innovation
  • Product Innovation
  • Package Testing
  • Product Testing
  • Insights
Innovation
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Consumers & Brands
  • Innovation
  • Product Innovation
  • Package Testing
  • Brand Image
  • Product Testing
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • Product Development
  • User Experience
  • Insights
  • Customer Experience

Creative Excellence

Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Insights
  • Customer Insights
  • Communications
  • Brand Image
  • Brand Measurement
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Consumers & Brands
  • Insights
  • Customer Insights
  • Communications
Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Insights
  • Customer Insights
  • Communications

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Image
  • Tracking
  • Product Development
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity
  • Brand Measurement
  • Brand Image
  • Brand Awareness

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Marketing
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Multichannel
  • Marketing
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Media
  • Marketing
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Pricing

Strategy3

Strategy3
Advisory Services: Strategy3
Tackle complex business questions using a combination of research and advisory to define the best strategy for growth.
Consumers & Brands
  • Business

Channel Performance

Channel Performance
Channel Sizing
Sizing channel opportunities.
Consumers & Brands
  • Multichannel
Channel Performance
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
Consumers & Brands
  • Customer Experience
Channel Performance
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Consumers & Brands
  • Customer Experience
Channel Performance
Execution Measurement
Measuring the execution of brand strategy.
Consumers & Brands
  • Customer Experience

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Simstore
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Simstore
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Simstore
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Simstore
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Simstore
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Simstore

Public Affairs

Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Syndicated Surveys
  • Polling
  • Communications
  • Behavioural Science
  • Public opinion
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Syndicated Surveys
  • Polling
  • Public opinion
  • Communications
  • Behavioural Science
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Citizens
  • Syndicated Surveys
  • Polling
  • Communications
  • Behavioural Science
  • Public opinion
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Syndicated Surveys
  • Polling
  • Communications
  • Behavioural Science
  • Public opinion
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Syndicated Surveys
  • Polling
  • Communications
  • Behavioural Science
  • Public opinion

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Reputation
  • Management
  • Communications
  • Tracking
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement
  • Employees

Healthcare

Healthcare
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Doctors & Patients
  • Healthcare
Healthcare
Syndicated Services
Multi-client real-world evidence, patient research, promotional studies and topical surveys – with analysis, bespoke deliverables and expert servicing by therapy area specialists.
Doctors & Patients
  • Healthcare
Healthcare
Market Access & HEOR
The complete spectrum of market access & HEOR services, powered by payer insights, economic modelling and global syndicated real-world evidence.
Doctors & Patients
  • Healthcare
Healthcare
Advisory Services
Fact-based strategies across the clinical, medical and commercial lifecycle – based on insight, synthesis and analyses.
Doctors & Patients
  • Healthcare
Healthcare
Centres of Expertise
Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.
Doctors & Patients
  • Healthcare

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Ethnography
  • Qualitative
  • Consumer Behaviour
  • Insights
  • Customer Insights
Ipsos UU - Qualitative
Communities
Engaging online environments for real-time human insights.
Capabilities
  • Customer Insights
  • Insights
  • Qualitative
  • Quantitative
  • Innovation
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Capabilities
  • Customer Insights
  • Insights
  • Qualitative
  • Quantitative
  • Consumers
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Customer Insights
  • Insights
  • Positioning
  • Communications
  • Behavioural Science
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Qualitative
  • Quantitative
  • Insights
Ipsos UU - Qualitative
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Capabilities
  • Surveys
  • Data Collection
  • Tracking
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Curation
  • Insights

Social Intelligence Analytics

Social Intelligence Analytics
Consumer Intelligence by Synthesio
A market-leading AI-enabled consumer intelligence platform.
Capabilities
  • Social Media
  • Social Listening
  • Insights
  • Consumer Behaviour
Social Intelligence Analytics
Applied AI & Unstructured Data Analytics
Making sense of unstructured data with cutting-edge Artificial Intelligence-powered algorithms.
Capabilities
  • Social Media
  • Social Listening
  • Insights
  • Consumer Behaviour
Social Intelligence Analytics
Insight & Advisory Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Social Media
  • Social Listening
  • Insights
  • Consumer Behaviour

Observer

Observer
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Consumers & Brands
  • Observer
  • Fast facts
Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Surveys
  • Data Collection
  • Tracking
Observer
SampleOnly
SampleOnly service giving you fast and direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Surveys
  • Data Collection
  • Tracking

Ipsos.digital Platform
World-class market research in the blink of an eye.
Capabilities
  • Digital
  • Surveys
  • Panels
  • Online Research

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media.
Customers & Employees
  • Audience Measurement
  • Surveys
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Audience Measurement
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
Audience Measurement
Digital Audience Measurement
Understanding audiences of online/digital media.
Customers & Employees
  • Audience Measurement
  • Digital
  • Tracking
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement
  • Affluent Survey
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement

Media Development

Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • Media
  • Insights
  • Analytics
  • Customer Insights
  • Audience Measurement

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
  • Customer Relationship
  • Customer Satisfaction
  • Customer Insights
  • Voice of the Customer
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Customer Relationship
  • Customer Satisfaction
  • Voice of the Customer
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Customer Relationship
  • Customer Satisfaction
  • Voice of the Customer
Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
  • Management
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Customer Relationship
  • Customer Satisfaction
  • Voice of the Customer

Omnibus

Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Telephone Surveys
  • Surveys
  • Face to Face
  • Omnibus

Automotive and Mobility Development

Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Automotive
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Automotive
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Automotive
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • Automotive
Automotive and Mobility Development
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Automotive

Employee Experience

Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
  • Management

Global Science Organisation

Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Behavioural Science
  • Neurosciences
  • Science

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Data Collection
  • Omni-Channel
  • Surveys
  • Face to Face
  • Telephone Surveys