Innovation & Knowledge

Society

The illusion of stability: What Worries the World?

Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
10 July 2019
Media & Brand Communication

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
27 June 2019

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

Society

Unmasking the Naija Lifestyle

An immersion into life in Nigeria, based on findings from the local Ipsos team and told through the eyes of three typical Nigerians.
24 June 2019
Consumer & Shopper

Unpacking product subscription models

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
12 June 2019
Consumer Goods
Society

2019 CIGI-Ipsos Global Survey on Internet Security and Trust

With most (86%) admitting to having fallen victim to it. three-quarters (78%) are concerned about online privacy & majority (53%) feels more concerned about this, compared to one year ago.
12 June 2019
Corporate

Ipsos Update - June 2019

June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
3 June 2019
Media & Brand Communication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
31 May 2019
Consumer & Shopper

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.
31 May 2019
Consumer Goods
Corporate

For the Love of Money? Motivation and engagement in Online Research Communities

A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
29 May 2019
Culture
Consumer & Shopper

We see with our mind, not just with our eyes

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
7 May 2019
Consumer Goods

The illusion of stability: What Worries the World?

Speed dating with innovations: What’s your innovation’s pick-up line?

Features

Discover Ipsos Update

Unmasking the Naija Lifestyle

Unpacking product subscription models

2019 CIGI-Ipsos Global Survey on Internet Security and Trust

Ipsos Update - June 2019

Mind the gap: Why what a brand promises and what it delivers matter

Designing a better mystery shopping programme

For the Love of Money? Motivation and engagement in Online Research Communities

We see with our mind, not just with our eyes