Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
An immersion into life in Nigeria, based on findings from the local Ipsos team and told through the eyes of three typical Nigerians.
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
With most (86%) admitting to having fallen victim to it. three-quarters (78%) are concerned about online privacy & majority (53%) feels more concerned about this, compared to one year ago.
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.