Society


Generations Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
Society Webinar

[Webinar] KEYS: Ipsos Global Trends: The Search for Silver Linings

Join us for our next webinar unveiling some insights of the new Ipsos Global Trends report.
Refugees Survey

Global attitudes towards refugees remain stable, while questions about implementation persist

Research released by Ipsos in partnership with UNHCR, the UN Refugee Agency, during the 75th anniversary of the 1951 Refugee Convention.
Sexuality Survey

Ipsos Pride Report 2026

Our 2026 edition of the Ipsos LGBT+ Pride report shows attitudes stabilising across 26 countries on several key measures, including trans athletes and LGBT media representation.

Flair Qatar 2026: Qatar’s transformative journey

Rooted in heritage, reaching for tomorrow: Qatar’s transformative journey

Pride

The Ipsos Pride Survey 2026 across 26 countries finds that 66% now support same-sex marriage/legal recognition (-3ppts over 2025), with those in Netherlands and Spain (85%) most supportive and people in Türkiye (32%) least in favour.

Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.
Politics Survey

Know the New America & Beyond: May 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world
KEYS Events replay

[REPLAY] KEYS: Dialling Up the S In Sustainability

In the next episode of our KEYS webinar, we’ll be asking whether now is the time when organisations should be ‘dialling up the S’ in their sustainability initiatives.