Society

Ipsos Views: How brands can move beyond performative wellbeing to support real human connection

Around the world, individuals seek fulfillment in their personal lives as they navigate a tumultuous present, according to the 10th edition of Ipsos Global Trends.

Ipsos Views: What matters more in understanding people: when they were born, or where they are in life?

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

Research released by Ipsos in partnership with UNHCR, the UN Refugee Agency, during the 75th anniversary of the 1951 Refugee Convention.

Our 2026 edition of the Ipsos LGBT+ Pride report shows attitudes stabilising across 26 countries on several key measures, including trans athletes and LGBT media representation.

Rooted in heritage, reaching for tomorrow: Qatar’s transformative journey

The Ipsos Pride Survey 2026 across 26 countries finds that 66% now support same-sex marriage/legal recognition (-3ppts over 2025), with those in Netherlands and Spain (85%) most supportive and people in Türkiye (32%) least in favour.

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.