We’re forever told of the importance of making a good first impression. Studies in social psychology have found that, on average, we judge someone within seven seconds upon meeting them for the first time.
But, what about last impressions. This report argues that our memories can be governed more by how an experience ends than how it begins. With this, the report asks, do last impressions matter for advertising to be easily retrievable in memory and influence brand choice?
[WEBINAR] Affluent in the Middle East and Africa
September 20 - Would you like to find out more about the media usage and consumption behavior of the world’s most Affluent? Join us on September 20 to celebrate the release of the Ipsos Affluent Survey Africa 2018 and the Ipsos Affluent Middle East Africa 2018.