Advertising

Speed dating with innovations | Ipsos
Advertising Publication

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
Cognitive Battlefield | Ipsos
Advertising Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
Last Impressions Also Count
Advertising Publication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
Ipsos | "Moodvertising" During the World Cup
Consumer Behaviour Publication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
“Moodvertising” during the World Cup
Advertising Publication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
Creative ads in boring caterogies | Ipsos
Advertising Publication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.