Consumer Behaviour

Don’t just participate, go all the way!

June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.

Brands need to connect with shoppers in the moments that matter most.

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.

Applife is Ipsos proprietary app using mobile for qualitative research.

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.