Consumer Behaviour

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

A seven-step guide for organisations to derive more value from a better mystery shopping programme.

A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.

Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.

China records the highest index score since tracking began with a 79.1 score in the Investment Index.

September sees a 0.1 point rise from June to 50.5.

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.