Insights

Ipsos | Understanding Cultural Bias
Customer Experience Publication

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
Ipsos Launches Product Intelligence
Product Testing Survey

Ipsos Launches Product Intelligence

Socialised product evaluations via user ratings and reviews.
Insight Cloud
Innovation Publication

Ipsos Curation with Insight Cloud

Ipsos Curation brings together the best of human understanding with the latest technology, Insight Cloud, to curate data so your most valuable insights are ready when you need to make decisions and inspire ideas. It’s insights on demand.
African Lions
Middle-class Publication

African Lions: the Urban Middle Class

UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
Overnight Services Publication

Overnight Services

Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
Communities
Communities Publication

Communities

Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
Innovation Publication

Workshops

Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.