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Ipsos Update Publication

Ipsos Update - October 2019

This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
Mind the Promise Experience Gap
Market Research Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Customer Centricity: from Stance to Reality | Ipsos
Customer Experience Publication

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
Ipsos | Understanding Cultural Bias
Customer Experience Publication

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
Path to Purchase
Consumer Behaviour Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.