Media

why we can't live without digital media | Ipsos
Digital Publication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
In media we trust? How our views of the media are changing | Ipsos
Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Cognitive Battlefield | Ipsos
Advertising Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
Ipsos Update - November 2018
E mobility Publication

Ipsos Update - November 2018

November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
How Digital is Driving Media Growth in Africa
Digital Survey

How Digital is Driving Media Growth in Africa

African Affluent at the forefront of adopting new media technologies
Affluent in the Middle East and Africa | Ipsos
Affluent Event

[WEBINAR] Affluent in the Middle East and Africa

September 20 - Would you like to find out more about the media usage and consumption behavior of the world’s most Affluent? Join us on September 20 to celebrate the release of the Ipsos Affluent Survey Africa 2018 and the Ipsos Affluent Middle East Africa 2018.
What worries the world | Ipsos
Nigeria Survey

What Worries the World - July 2018

New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.
Human Rights in 2018
Rights Survey

Human Rights in 2018

Globally, only Four in Ten People Say Everyone in Their Country Enjoys the Same Basic Human Rights.