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75% of Filipinos, if given the choice, would prefer to have grown up at the time when their parents were children
The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
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93% of Filipinos say the world is changing too fast
Helping people feel stable and valued helps them to deal with uncertainty and inequality
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79% of Filipino consumers say they try to buy products from brands that act responsibly, even if it means spending more
There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
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Identifying Opportunities Within Asean’s Universal Healthcare Programmes
The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.
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Powering ASEAN’s Growth
A look at the trends that will impact the use of power in ASEAN to 2020 and beyond