Consumers

The Long Inflation Impact of the Middle East Conflict: The Marketer's Inflation Playbook
Consumers Publication

The Long Inflation Impact of the Middle East Conflict: The Marketer's Inflation Playbook

The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behavior, pricing pressures, and brand growth strategies well into 2027 and beyond.
Ipsos Update – September 2026
Ipsos Update Publication

Ipsos Update – September 2026

Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Hedonism, Heritage, and Human-Centricity: The New Codes of Global Luxury
Luxury Publication

Hedonism, Heritage, and Human-Centricity: The New Codes of Global Luxury

As we move deeper into the 2020s, the global luxury sector finds itself at a fascinating, albeit complex, crossroads. Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos, this report outlines a market defined not by linear growth but by deep psychological duality.
The Excess Factor - Ipsos
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.