Consumers


Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre.
Automotive Publication

Thailand Auto Trends: The Rise of Chinese OEMs

Explore the shifting landscape of Thailand's auto industry with our latest POV, 'Thailand Auto Trends: The Rise of Chinese OEMs'.

July 2025: Global consumer confidence holds steady this month

Sentiment varies among countries in Europe and the Asia-Pacific according to the July 2025 edition of the Ipsos Global Consumer Confidence Index.
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Consumers Publication

Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?

January 2025: Consumer confidence up globally to begin 2025

Sentiment is up in Latin America and Europe, down in North America according to the Ipsos Global Consumer Confidence Index for January 2025.
Seniors Publication

Golden Years, Golden Opportunities

Preparing your business for an aging world