Consumers

What Are the Consumer Trends Shaping the Future of Alcohol in 2026?
Consumer Behaviour Publication

What Are the Consumer Trends Shaping the Future of Alcohol in 2026?

New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.
Hedonism, Heritage, and Human-Centricity: The New Codes of Global Luxury
Luxury Publication

Hedonism, Heritage, and Human-Centricity: The New Codes of Global Luxury

As we move deeper into the 2020s, the global luxury sector finds itself at a fascinating, albeit complex, crossroads. Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos, this report outlines a market defined not by linear growth but by deep psychological duality.
The Excess Factor - Ipsos
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.