Marketing

Ipsos Update – April 2026
Ipsos Update Publication

Ipsos Update – April 2026

Iran, International Women's Day, Mobility… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Marketing Anchors: The case for capability in an era of transformation
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
Generational Marketing: Breaking free from stereotypes
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy