Brands

From Dashboards to Decisions: Introducing MyBVC AI

Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

20.03.26

Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy

18.03.25

Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

10.02.25

Ipsos Update Publication

Ipsos Update – December 2024

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

09.12.24

Environmental, Social and Governance (ESG) Publication

Growing Your Brand Through Societal Impact

Why socially conscious branding matters

09.12.24

Ipsos | Expectations / Context / Empathy /

Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

09.03.23

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