Climate change

Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?

Ipsos looks at the data behind the headlines of 2023.

Climate change has become a visceral reality and people want collaborative leadership

New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.

This eighth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.