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Communications

authenticity is king
Trends & Prospective Publication

92% of Filipino consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
Be bold be creative
Media Publication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.

Cognitive Battlefield | Ipsos
Communications Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.