Media


Media Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Media Survey

Consumers report trusting media less, personal relationships more

New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
Media Publication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
Media Publication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.

Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Shopper Publication

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
Audience Measurement Publication

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
Media Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.